Massdrop is essentially a group buy community. But, when you get enough people together, you can actually influence gear design. Case in point, the Massdrop x Fitsok Merino Hiker collab. Massdrop took a good merino hiking sock and made some tweaks. The result is a really nice sock.
First, let’s talk about who we’re dealing with. Fitsok is, generally speaking, a running sock company. And they’re really good at it. The ISOLwool Trail Cuff on which this is based was already a nice hiking sock. But, it was built for more traditional hiking – heavier pack, more cushion, etc. Massdrop isn’t a community of traditional hikers, though. They tend more toward the lighter side of things. And, with a lighter load comes the ability to wear a lighter sock. Massdrop collaborated with Fitsok to lighten up the weave, add elasticity, and change the blend to make it dry faster. Blend is 58% merino wool, 40% nylon, 2% Lycra.
We sent Sean out to try out the Massdrop x Fitsok collabs. He said they were very stretchy and light weight, provide excellent fit and amazing anatomical support. They feel like a second skin, he said, breathe very well, and stretch to fit your foot perfectly. He recommended them as go-to socks for fitness, running, biking, hiking, or whatever you do that requires a light weight, breathable sock. Then he forgot he was wearing them because they were so comfortable.
These socks are available exclusively from Massdrop for the next two weeks. At $19.99 for a three-pack, they’re a ridiculous deal. Add in that they’re really nice socks and the bargain is even better.