Yvon Chouinard, founder of Patagonia, loves a few things. One of them is surfing. Another is fishing. You can see this in Patagonia's product line - they make a lot of great outdoors gear; they also make wetsuits and waders. Patagonia's waders are top rated. But, until recently, you had to go elsewhere if you wanted everything else you needed to catch fish. With the Patagonia Simple Fly Fishing Kit, that's no longer a problem.
Tenkara embraces simplicity. With only a rod, line, and fly (no reel!), the tenkara fisherman can make more delicate presentations, better drifts, and feel every twitch on the line. Such simplicity makes it tough to find appropriate gear - most packs don't accommodate tenkara rods. TrailLite Designs understands the spirit of tenakara. This summer, they introduced the UL Ebira 2 - an updated version of the original UL Ebira. It carries all you need for a day on the river and nothing more.
One of our favorite hometown companies is Phunkshun Wear. They make an entire line of face masks and balaclavas for all weather conditions, from arctic chill to summer heat. We've had a few of them on our faces, including our very own Engearment masks. Here's the full rundown of why we like Phunkshun Wear so much.