Marca Hagenstad is a snowboarder with an economics problem. She enjoys backcountry splitboarding but spends most of her time working to save snow through climate mitigation and helping companies reduce their environmental impacts.
Marca has determined the economic values of snow for the UN IPCC and for Protect Our Winters (POW). She founded Circle Economics in 2018 to facilitate the transition to a sustainable and circular economy. She helps companies measure their environmental, economic and social impacts in industries ranging from manufacturing to utilities.
Her training by the Sustainability Consortium, created to transform the consumer goods industry, enables her to advise clients on sustainable business strategy and responding to sustainability indices. She advises clients to go beyond compliance, turning data into insights to guide profitable business strategy.
Marca has a B.A. in Economics from the University of North Carolina at Chapel Hill and an M.S. in Economics from Utah State University. She tests splitboards for Backcountry Magazine and teaches snow science with Winter Wildlands Alliance (WWA).