GOAT BOXCO Disrupts Cooler Industry with Launch of High-Performance 

Food and Gear Storage Solution Engineered for People Who Live Ready

GOAT Cooler System Debuts Customizable Modular Design, Delivering the Ultimate Base Camp  

GOAT BOXCO is launching their all-new GOAT Cooler System, a high-performance food and gear storage solution built by, and for, people who GO AT life. Engineered to flip the switch on the cooler industry, the first-of-its-kind GOAT Cooler System delivers customizable storage and organization in a fully integrated, modular design that allows consumers to tailor their ultimate prep kit for any outdoor adventure or emergency preparedness need.


“If 2020 has taught us anything, it’s that life is unpredictable,” says GOAT BOXCO founder Jack Robbins. “Our mission at GOATis to equip people everywhere with the smart tools and essentials they need to live ready – because when you’re prepared, you can confidently tackle whatever life throws your way. We’re proud to launch our brand with this revolutionary product system that redefines how our adventure-driven consumers approach functional, intuitive gear storage and empowers them to live fully committed to the moment.”



The GOAT Cooler System’s modular product and storage design consists of four key innovations. At the centerpiece, the GOAT HUB 70 cooler is constructed with heavy-duty rotomolding and features four integrated turrets that secure the system’s interchangeable GOAT CANs. Each compartment offers handy storage for tools, food and essential gear that can be easily removed, replaced and kept well-organized in the GOAT RACK when not in use.

For additional convenience, GOAT will also offer a suite of customized gear kits that have been curated by like-minded, premium brand partners in the outdoor, camping, emergency preparedness, first aid and nutrition spaces. Each pre-packed kit will be organized to stash easily within the GOAT CANs which load into the HUB 70 performance cooler for any adventure or emergency. Initially, GOAT has partnered with more than twenty industry-leading brands, including MyMedic, ReadyWise, Katadyn, HydraPak, UCO, Havalon, NOCO, Argali, Dizzy Pig and Sea to Summit, just to name a few…  Additional kits and partner brands are in the works and ready to be announced soon.


“GOAT is not just another cooler brand,” Robbins notes. “Our team has devoted extensive research in the thoughtful design of this multifaceted system to disrupt the space and reinvent the functionality of coolers in a whole new way. We’re thrilled to team up with the best brands in the industry and are grateful for the work of our extremely talented crew in launching the GOAT brand.”

Individual components of the GOAT Cooler System are available for purchase at GoatBoxCo.com.


GOAT BOXCO:  The Base Camp for Your Base Camp

The HUB 70

The GOAT HUB 70 changes the high-performance cooler game. The HUB blends functional, intuitive gear storage features with heavy-duty rotomolded construction. Built for storing and organizing outdoor gear at base camp — not to mention keeping food and brews frosty — the HUB’s exterior Quick-Stash cargo net keeps crucial items close at hand, while its integrated turrets securely house interchangeable GOAT CANs that hold gear for any situation.


MSRP: $399.99 (with 4 CANs)

Volume: 62.29QT (58.95L)

Weight: 42.2LBS




The fundamental component of GOAT’s modular gear storage system, GOAT CANs are sized to hold essential gear for any situation, from rippin’ lips to running fence wire. Designed to securely integrate into GOAT’s HUB 70 and RACK storage solutions, and able to be removed and replaced in a matter of seconds, GOAT CANs are ready for the action when you are.

MSRP: $29.99

Dimensions (LxWxH): 5.5”x4.6”x14.75”





No more digging through overflowing plastic bins to find your outdoor gear. The GOAT RACK organizes your interchangeable GOAT CANs in a single centralized location, providing a garage or mudroom gear storage solution for your essential gear kits.

MSRP: $99.99

Dimensions (LxWxH): 26” x 18” x 13.25”


The Kits

The Kits feature like-minded, premium brands in the outdoor, camping, emergency preparedness, first aid, and nutrition spaces– including BBQ– to curate essential gear kits pre-packed with everything needed to be prepared for any situation. The Kits fit directly into the GOAT CANs.

MSRP: $59.99-$269.99



GOAT is built by, and for, people who GO AT life. GOAT’s gear is the ultimate reflection of their ideals: always prepared to quickly, confidently, and completely face any situation and see it through.  Always there when you need it, intuitive, damn-near indestructible and as versatile as your favorite multi-tool.  GOAT’s modular system of storage and organization products are made to be taken anywhere, from the tailgate to the trailhead. Because when you’re prepared, you’re ready for anything. #LiveReady.  To learn more, visit www.GoatBoxCo.com

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