Deschutes Brewery Embraces the Impossible, Cans WOWZA! Early Based on Popular Demand
Bend, Oregon – Deschutes Brewery, family and employee-owned since 1988, is excited to add WOWZA!, the brewery’s new hazy pale ale boasting a low 100‐calories, 4‐grams of carbohydrates, and four percent ABV, to their portfolio in cans.
WOWZA! launched this Fall as a draft-only offering coinciding with the announcement of their presenting sponsorship of the Portland Trail Blazers radio network.
“We’re thrilled with the early excitement around this brand and that Blazers fans have been enjoying WOWZA! during games,” said Neal Stewart, vice president of marketing at Deschutes. “We’ve been listening to consumers asking for lo‐cal, lo-carb, and less filling beers that still taste great and pulled all the stops to get it into cans as fast as possible!”
Stewart is confident that this trend will continue to grow and is proud that the brewery can provide an offering, like WOWZA!, that checks all the boxes for active and health‐conscious consumers.
WOWZA! is a full-flavored, effervescent hazy pale ale. Subtle citrus notes and a hop-forward aroma join flavors of candied orange, passion fruit and blackberry with a crisp, light finish. Deschutes uses the popular ingredient, Chicory Root, a natural inulin fiber sourced from Cosucra Farms in Belgium, to balance the body and sweetness of the beer without affecting the calorie count.
WOWZA! begins shipping to distributors this week and will be available in all markets where Deschutes is sold in 12-ounce, six-pack cans and on draft in January.
About Deschutes Brewery
Deschutes Brewery, family and employee-owned since 1988, is one of the quintessential beers of the Pacific Northwest. Founded on the guiding principles of true craftsmanship, ultimate quality, and extraordinary consumer experience, Deschutes Brewery is recognized for defining beers such as Black Butte Porter, Mirror Pond Pale
Ale, Fresh Squeezed IPA and the non-stop release of pioneering small-batch experimental and barrel-aged beers. Deschutes can be found at its brewpubs in Bend and Portland, Oregon, Tasting Rooms in Bend, and Roanoke, Virginia and at accounts in 31 states across the country. Visit Deschutes Brewery’s beer finder at https://www.deschutesbrewery.com/beer-finder/ to find a Deschutes beer near you. http://www.deschutesbrewery.com