Erin Machan

Erin Machan was California born and Alabama raised. When she isn’t talking shit about SEC college football (WAR EAGLE) she’s probably riding her mountain bike, talking about mountain bikes or teaching about mountain bikes. She learned how to ride a horse before she could walk and eventually became obsessed with competitive horse show jumping. When she wasn’t competing in show jumping, she was probably snowboarding, doing yoga or traveling the world looking for the next best horse.

Eventually, life changed as it always does and her Olympic dreams were behind her, so she was on the hunt for something new to be completely obsessed with, and that’s when she found bikes. It started with a used Trek on craigslist for $250 and soon escalated to a full-blown addiction. She’s since completed the Arizona Ironman, too many half Ironman’s to count, 3x 24-hour MTB races, 3x Leadville MTB finisher, and a handful of big races ahead including the Breck Epic! Erin is also the Co-Founder of Project Bike Love, an organization committed to empowering impoverished women and changing their lives with the gift of a bicycle.

She lives and breathes bikes, but when she’s not riding, she’s planning her next Rock or Ice Climbing adventure, learning how to Split Board and chasing adventure. You’ll most likely find her anywhere in Colorado, Moab, Red Rocks, Joshua Tree, Lake Tahoe, Pisgah National Forest, or recharging at her family’s Lake House near Auburn, AL. If you’re lucky enough to catch her, she’ll definitely talk your ear off about what gear she’s using. This girl is a gear junkie through and through. She’s spent over 6 years in the cycling industry and loves getting people stoked on the best gear the industry has to offer!